In this post, we’ll share our basic marketing plan, particularly in light of our members’ decision to bootstrap our funding without seeking seed capital from big investors. We’ll cover the marketing basics: what it is and who it’s for, our competitive strategy, and our marketing channels.
Eye-catching product photography is one of the most important things for online sellers. We don’t have the luxury of our customers being able to experience the product before they buy, so our photos need to do the selling.
Keep reading for 7 Handmade Product Photography Tips that will help your handmade products sell!
In this post, we’ll talk about payment processing fees: what they are, who charges them, and why they might change in the future. These fees are not set by Artisans Cooperative, and are in addition to the Artisans Cooperative sales commission. We’ll also provide a simple calculator that helps artisans price their goods to cover the cost of fees.
In this guide we’d like to help you anticipate shoppers’ questions and present information about your product in ways that busy shoppers can take in. By thinking like a buyer, you can create listings that have all the information buyers need to make a confident purchase. Clear, appropriately detailed listings are not the whole story, but they’ll impress shoppers and also reduce the likelihood of returns.
OK, so National Reuse Day isn’t the most festive day of the year–or even the month. Yet October 20, coming shortly before millions of Halloween costumes will be casually tossed in the garbage, is a good day to think about the things in our lives, and how, as artisans and buyers, we can give them a longer useful life.