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Photo of a person holding a megaphone to amplify their message through marketing, next to the title, Our Marketing Plan with the Artisans Cooperative logo

Our Marketing Plan

In this post, we’ll share our basic marketing plan, particularly in light of our members’ decision to bootstrap our funding without seeking seed capital from big investors. We’ll cover the marketing basics: what it is and who it’s for, our competitive strategy, and our marketing channels. 

Handmade pink and brown hat staged on a table with an old-fashioned briefcase and tie, with the words Gift Guide for Cozy Season

10 Cozy Items for the Fall 

From cozy shawls to beautiful foliage-aligned jewelry, 10 cozy items for the fall.

Artisans Cooperative Blog Post Cover Image showing an up-cycled paper envelope

October 20 is National Reuse Day – Let’s Celebrate!

OK, so National Reuse Day isn’t the most festive day of the year–or even the month. Yet October 20, coming shortly before millions of Halloween costumes will be casually tossed in the garbage, is a good day to think about the things in our lives, and how, as artisans and buyers, we can give them a longer useful life.