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Photo of a person holding a megaphone to amplify their message through marketing, next to the title, Our Marketing Plan with the Artisans Cooperative logo

Our Marketing Plan

In this post, we’ll share our basic marketing plan, particularly in light of our members’ decision to bootstrap our funding without seeking seed capital from big investors. We’ll cover the marketing basics: what it is and who it’s for, our competitive strategy, and our marketing channels. 

Handmade pink and brown hat staged on a table with an old-fashioned briefcase and tie, with the words Gift Guide for Cozy Season

10 Cozy Items for the Fall 

From cozy shawls to beautiful foliage-aligned jewelry, 10 cozy items for the fall.

Artisans Cooperative Blog Post Cover Image showing an up-cycled paper envelope

October 20 is National Reuse Day – Let’s Celebrate!

OK, so National Reuse Day isn’t the most festive day of the year–or even the month. Yet October 20, coming shortly before millions of Halloween costumes will be casually tossed in the garbage, is a good day to think about the things in our lives, and how, as artisans and buyers, we can give them a longer useful life.  

Photo of several hands of different colors all giving a collective high five. With the title, Cooperative Solidarity Series: Trunk of My Car Guest Post by Zia M. Dione

Solidarity Series: Trunk of My Car Cooperative

This post is part of our Solidarity Series, telling the stories of other cooperatives to educate about the power of the cooperative model. Trunk of My Car is on a mission to collectively redistribute self-publishing resources from those who take to those who create. https://trunkofmycar.org

Cover image with the title "Outreach Templates that Work!" and a picture of a man smiling while working on a laptop at a cafe

Outreach Templates That Work! Share with Your Community

Ready to share the good news about Artisans Cooperative but not sure what to say? 

Use our ready-to-go templates and adjust as needed! Text that needs to be replaced with your unique information is in brackets – just like a Mad Lib.

Halloween and Samhain pumpkin kami spirit raku sculpture

7 Handmade Gifts for Halloween

Gather ’round, goblins and ghouls! All creatures, supernatural or otherwise, are welcome this Spooky Season. These spooktacular handmade gifts include both tricks and treats to keep in your candy bucket or to share with your coven! Happy Halloween!